In a recent campaign the Alberta government said the province is the best place in Canada to live, work, and raise a family..On Wednesday, the UCP government doubled down as it launched phase two of "Alberta is calling" to attract talented professionals from Toronto and Vancouver to the province.. Launching the next phase of Alberta is Calling - September 21, 2022 at 6 a.m.Premier Jason Kenney will launch the next phase of the Alberta is Calling campaign that offers skilled workers from across the country a glimpse into the life that awaits them in Alberta. .According to the provincial government, the campaign aims to entice workers to move to Alberta by highlighting the many lifestyle, career and affordability advantages Alberta offers that include higher wages, shorter commutes, job opportunities and home ownership at a fraction of the cost..The campaign first launched in mid-August in the Toronto area and the lower mainland with digital, social media and radio ads.. Explore the lakesJasper National Park mountain sunset in Alberta. .Alberta's government said part two of the campaign includes more high-impact, out-of-home tactics, including a newspaper wrap and billboards in Vancouver, and a month-long takeover of the Bloor and Yonge TTC station in downtown Toronto..“We are very happy with the response we've received from the launch of the first phase of the Alberta is Calling campaign. The incredible interest in the campaign website, as well as engagement across our social media channels, shows this campaign is landing with Canadians," Premier Jason Kenney said.. Explore the back roadsExplore Alberta, there are tons of hidden gems for photographers. .The campaign will cost a total of $2.6 million and highlighted the many cost-of-living, career, and lifestyle advantages of life in Alberta including:.Highest average wages and lowest taxes in the countryHome ownership in a major city for a fraction of the costShorter average commute timesCareer opportunities in emerging and growing industriesEasy access to world-famous mountain parks for year-round hiking, skiing, biking and more than 300 days of sunshine per year..According to the UCP government, job vacancy rates are high with more than 100,000 open jobs in the province with 78% of Alberta businesses reporting shortages restricting their ability to meet demand..The provincial government noted Alberta has seen the highest employment growth in the country in 2022. Between December 2021 and July 2022, employment in Alberta increased by 68,200 jobs compared to an increase of 47,800 in Ontario and 45,400 in British Columbia, despite both having larger populations.. Jasper National ParkThe mountains are calling. .According to the UCP government, Alberta’s $1,251 average weekly earnings (May 2022) are the highest in the country (second highest is Ontario at $1,197/week and third is B.C. at $1,159/week)..According to Statistics Canada’s 2020 Canadian Income Survey, released in March 2022, Alberta families earned a median after-tax income of $104,000 in 2020, which is more than $7,000 higher than Ontario and nearly $10,000 higher than families in British Columbia.. Moose Lake AlbertaGo where life and your kayak takes you in Alberta. .The Alberta government said housing is more affordable in Alberta than in Vancouver or Toronto..“The success of this campaign means now more Canadians know about Alberta’s affordable housing market and job opportunities, our friendly and vibrant culture, and the lower cost of living we enjoy," Minister of Jobs, Economy and Innovation Tanya Fir said.."For some of them, moving to Alberta will be the opportunity they have been waiting for, and we are more than happy to welcome them to our communities.”. Sunsets that take your breathe awayBarn sunset in Alberta. .The Demographia International Housing Affordability study, released in March 2022, named Edmonton and Calgary among the top 10 most affordable housing markets when compared to 92 major cities around the world..According to Canadian Real Estate Association (CREA) data, the average home sale price over the last three years in Edmonton was $383,000 — 34% of the price in Greater Vancouver, and 38% of the price in Greater Toronto, respectively..The average home sale price in Calgary was $484,000, 43% of the price in Greater Vancouver, and 48% of the price in Greater Toronto, respectively..According to the provincial government, CREA data shows home prices are significantly more stable in Alberta as well..Over the last 10 years, home sale prices in Edmonton grew by 18% and in Calgary by 21%.. calgaryCity of Calgary. .Over the same period, home sale prices in Vancouver increased by 52% and in Toronto by 135%. CMHC’s February 2021 Rental Market Report shows that rents are more affordable in Alberta..Over the last three years:.• Average rent in Edmonton was 71% of that in Vancouver, and 79% of that in Toronto..•Average rent in Calgary was 74% of that in Vancouver, and 82% of that in Toronto..The UCP government stated, "Alberta families generally pay lower personal taxes (for 2022, considering annual family incomes of $75k, $150k, and $300k).".Compared to B.C., an Alberta family with two children will pay on average $1,400, $4,900 and $13,100 less in taxes respectively..Compared to Ontario, an Alberta family with two children will pay on average $3,800, $8,700, and $20,700 less in taxes respectively..The provincial government said Alberta saw the highest net interprovincial migration in Canada, at 5,351 people, in the first three months of 2022.."They are clearly seeing the benefits of life in Alberta, and they want to find out more," Kenney said.