It’s a celebration of 50 million trees planted – on their way to 1 billion.
Vancouver-based tentree is aiming to be the world’s most sustainable apparel brand. The company launched a campaign Saturday morning celebrating hitting the 50 million-tree mark, and with every social media share they get, another tree will be planted.
“This isn’t about celebrating a milestone for tentree. This is a milestone for our customers, who have supported our company and allowed us to make these meaningful contributions to our planet,” said Derrick Emsley, CEO and co-founder of tentree.
“Our customers are helping us change the world. We’re just the vehicle. Let’s plant some more trees.”
The brand’s 50 million trees video shares how big change starts small, and the impact of tree-planting on the environment, leveraging conscious consumerism to drive change.
And the impacts can’t be understated. Every purchase from tentree means 10 trees are planted. According to tentree, fifty million new trees means:
• Millions of tonnes of CO2 removed from the atmosphere
• 500,000 hours of work provided to lift entire communities out of poverty
• 5,000 hectares of land reforested (that’s equal to 12,000 football fields)
• Ecosystems restored around the world
• Fewer wildfires and floods
Watch their video on Instagram HERE.
For every social media “share” that tentree’s video receives, they will plant another tree.
For those not on shareable platforms, the video will stream on tentree’s website, and an email address can be entered to plant a tree.
Tentree is no stranger to using social media to help the environmental initiatives. In 2019, its Instagram “Double tap to plant a tree” campaign became the world’s most sustainable Instagram post, planting 500 thousand trees as a result of the campaign.
Tentree is an Earth-first lifestyle apparel brand whose mission is to plant 1 billion trees by 2030 to drastically reduce global warming.
It is a catalogue of success stories already.
With over 50 million trees planted to date, tentree is on track to become one of the most recognizable environmentally sustainable apparel brand on the planet.
“We create aspirational outside products. For those who identify with the outdoors, but are not defined by them. We motivate and encourage environmental stewardship through Earth-first apparel,” the company proudly boasts.
The fashion and textile industry is considered one of the top polluters, and one of the heaviest natural resources consumers in the world. With staggering statistics of producing 20 per cent of wastewater while creating more greenhouse gas emissions than all international flights and maritime shipping combined.
“Which is why we’ve committed to finding and sourcing the most sustainable fibers and materials available. It’s not only our responsibility to ensure we leave the smallest impact on our environment, we also take great pride in finding better, healthier, and more eco-progressive solutions for our customers.
“Our Crown Materials are materials that tick all of our high sustainable standards, and we feel great knowing our customers are wearing not just what’s best for them but also for the planet.”
“Our core values drive us to find the best responsibly sourced materials, and the guarantee of safe and respectful work environments. So, by the time your tentree product arrives to you, you know that its journey was defined by the smallest environmental footprint, and made proudly by people treated fairly and with dignity.”
This sponsored content was paid for by tentree and written by Western Standard staff
