Canadian’s trust in the mainstream media continues to fall, says a new report from one of the country’s top public relations firms..Lisa Kimmel, chair and CEO of Edelman Canada, said the findings of the communication firm’s 2021 trust barometer show trust in most information sources at record lows..“Not one information source – traditional media (55 per cent), search engines (47 per cent), owned (32 per cent) or social media (22 per cent) – is trusted in Canada and the latter three are distrusted. All four information sources have witnessed a decline in trust compared to last year.”.The trust in media mainstream media was down 10 per cent over last year..Trust in government has also taken a beating during the COVID-19 battle..“In the spring, business, government and NGOs all saw a spike in trust, moving them into the trusted category among the Canadian general population. Since then, the trust bubble has burst, with all institutions giving back most (if not all) of the gains they saw and returning to the.neutral zone,” said the report..“Government saw the biggest increase in the spring with a 20-point increase; however, despite.declining 11 points in the past six months, government remains the most trusted institution in Canada..The survey found Canadian trust in political and religious leaders and business CEO has also fallen..“Instead, we’re seeing Canadians look to experts and those that are local – like people in their community – to help tackle the issues that matter most to them, states the report..In fact, 50 per cent of respondents worry that business leaders are purposely trying to mislead them, and 46 per cent believe the same about government leaders – this is a wake-up call for leaders, who need to take action to build trust amongst their stakeholders.”.The online survey was done in 28 countries, with 33,000+ respondents..It has been a turbulent year for mainstream media in Canada..They are currently battling social media giants like Facebook and Google to have them pay for their provided content..Facebook announced this week it has blocked Australians from viewing and sharing all news on its platform because of proposed laws to make companies like it and Google pay an effective tax to media companies when users share their content. .It is the same bailout model that big Canadian mainstream media companies are demanding from Ottawa..The Liberal government blasted Facebook for their actions..Most mainstream media newspapers across Canada went to press earlier with nothing on their front pages – part of a campaign asking the federal government to start taxing Google and Facebook and pass the revenue on to them. Postmedia newspapers and the Toronto Star all went without pictures or headlines on their front page..The Western Standard did not participate in the demand for more government money. In place of low-value Google Ads, the Western Standard is moving to sell ad placements directly to businesses and non-profits..Canadian mainstream media outlets have been the recipients of $600 million in federal Liberal handouts since 2018..The Western Standard refuses to accept the federal media bailout..Dave Naylor is the News Editor of the Western Standard.dnaylor@westernstandardonline.com.Twitter.com/nobby7694
Canadian’s trust in the mainstream media continues to fall, says a new report from one of the country’s top public relations firms..Lisa Kimmel, chair and CEO of Edelman Canada, said the findings of the communication firm’s 2021 trust barometer show trust in most information sources at record lows..“Not one information source – traditional media (55 per cent), search engines (47 per cent), owned (32 per cent) or social media (22 per cent) – is trusted in Canada and the latter three are distrusted. All four information sources have witnessed a decline in trust compared to last year.”.The trust in media mainstream media was down 10 per cent over last year..Trust in government has also taken a beating during the COVID-19 battle..“In the spring, business, government and NGOs all saw a spike in trust, moving them into the trusted category among the Canadian general population. Since then, the trust bubble has burst, with all institutions giving back most (if not all) of the gains they saw and returning to the.neutral zone,” said the report..“Government saw the biggest increase in the spring with a 20-point increase; however, despite.declining 11 points in the past six months, government remains the most trusted institution in Canada..The survey found Canadian trust in political and religious leaders and business CEO has also fallen..“Instead, we’re seeing Canadians look to experts and those that are local – like people in their community – to help tackle the issues that matter most to them, states the report..In fact, 50 per cent of respondents worry that business leaders are purposely trying to mislead them, and 46 per cent believe the same about government leaders – this is a wake-up call for leaders, who need to take action to build trust amongst their stakeholders.”.The online survey was done in 28 countries, with 33,000+ respondents..It has been a turbulent year for mainstream media in Canada..They are currently battling social media giants like Facebook and Google to have them pay for their provided content..Facebook announced this week it has blocked Australians from viewing and sharing all news on its platform because of proposed laws to make companies like it and Google pay an effective tax to media companies when users share their content. .It is the same bailout model that big Canadian mainstream media companies are demanding from Ottawa..The Liberal government blasted Facebook for their actions..Most mainstream media newspapers across Canada went to press earlier with nothing on their front pages – part of a campaign asking the federal government to start taxing Google and Facebook and pass the revenue on to them. Postmedia newspapers and the Toronto Star all went without pictures or headlines on their front page..The Western Standard did not participate in the demand for more government money. In place of low-value Google Ads, the Western Standard is moving to sell ad placements directly to businesses and non-profits..Canadian mainstream media outlets have been the recipients of $600 million in federal Liberal handouts since 2018..The Western Standard refuses to accept the federal media bailout..Dave Naylor is the News Editor of the Western Standard.dnaylor@westernstandardonline.com.Twitter.com/nobby7694
