Elon Musk’s social media platform “X” (Twitter) is suing World Federation of Advertisers (WFA) over a “massive advertiser boycott,” alleging a conspiracy that violates US antitrust laws. The lawsuit alleges the companies conspired, against their own economic interests, to pull advertising from the platform and cause it to lose out on “billions” in revenue after skyrocketing in popularity after Musk’s 2022 takeover — after which X revenue decreased significantly. Advertising was widely pulled from the platform in November 2023 after their ads were posted next to posts that were considered pro-Nazi. . X filed the lawsuit in federal court in a Texas court this week against the WFA and mega advertisers individually, including Unilever, Mars, Orsted, CVS and others. It seeks an unspecified amount in damages and an order for Big Advertizing to immediately drop the conspiracy. “We tried peace for 2 years, now it is war,” Musk tweeted on Tuesday.. The WFA launched an initiative called Global Alliance for Responsible Media in 2019, a program through which advertizers collectively withheld “billions of dollars in advertising revenue” from X, the lawsuit states, per the Guardian. “People are hurt when the marketplace of ideas is constricted. No small group of people should monopolize what gets monetized,” wrote X CEO Linda Yaccarino in a statement. “The consequence — perhaps the intent — of this boycott was to seek to deprive X’s users, be they sports fans, gamers, journalists, activists, parents or political and corporate leaders, of the Global Town Square.”The WFA initiative was designed to “help the industry address the challenge of illegal or harmful content on digital media platforms and its monetization via advertising,” the organization said. .This is what the Western Standard is up againstThe Trudeau government is funding lies and propaganda by directly subsidizing the mainstream media. They do this to entrench the powerful Eastern, woke and corrupt interests that dominate the political, social and economic institutions in Canada. Federal authorities are constantly trying to censor us and stop us from publishing the stories that they don’t want you to read. Ottawa may weaponize our taxes and police against us, but we’ve got a powerful ally on our side.You. Free men, and free women. We need you to stand with us and become a member of the Western Standard. Here’s what you will get for your membership:Unlimited access to all articles from the Western Standard, Alberta Report, West Coast Standard, and Saskatchewan Standard, with no paywall. Our daily newsletter delivered to your inbox. .Access to exclusive Member-only WS events.Keep the West’s leading independent media voice strong and free.If you can, please support us with a monthly or annual membership. It takes just a moment to set up, and you will be making a big impact on keeping one the last independent media outlets in Canada free from Ottawa’s corrupting influence.
Elon Musk’s social media platform “X” (Twitter) is suing World Federation of Advertisers (WFA) over a “massive advertiser boycott,” alleging a conspiracy that violates US antitrust laws. The lawsuit alleges the companies conspired, against their own economic interests, to pull advertising from the platform and cause it to lose out on “billions” in revenue after skyrocketing in popularity after Musk’s 2022 takeover — after which X revenue decreased significantly. Advertising was widely pulled from the platform in November 2023 after their ads were posted next to posts that were considered pro-Nazi. . X filed the lawsuit in federal court in a Texas court this week against the WFA and mega advertisers individually, including Unilever, Mars, Orsted, CVS and others. It seeks an unspecified amount in damages and an order for Big Advertizing to immediately drop the conspiracy. “We tried peace for 2 years, now it is war,” Musk tweeted on Tuesday.. The WFA launched an initiative called Global Alliance for Responsible Media in 2019, a program through which advertizers collectively withheld “billions of dollars in advertising revenue” from X, the lawsuit states, per the Guardian. “People are hurt when the marketplace of ideas is constricted. No small group of people should monopolize what gets monetized,” wrote X CEO Linda Yaccarino in a statement. “The consequence — perhaps the intent — of this boycott was to seek to deprive X’s users, be they sports fans, gamers, journalists, activists, parents or political and corporate leaders, of the Global Town Square.”The WFA initiative was designed to “help the industry address the challenge of illegal or harmful content on digital media platforms and its monetization via advertising,” the organization said. .This is what the Western Standard is up againstThe Trudeau government is funding lies and propaganda by directly subsidizing the mainstream media. They do this to entrench the powerful Eastern, woke and corrupt interests that dominate the political, social and economic institutions in Canada. Federal authorities are constantly trying to censor us and stop us from publishing the stories that they don’t want you to read. Ottawa may weaponize our taxes and police against us, but we’ve got a powerful ally on our side.You. Free men, and free women. We need you to stand with us and become a member of the Western Standard. Here’s what you will get for your membership:Unlimited access to all articles from the Western Standard, Alberta Report, West Coast Standard, and Saskatchewan Standard, with no paywall. Our daily newsletter delivered to your inbox. .Access to exclusive Member-only WS events.Keep the West’s leading independent media voice strong and free.If you can, please support us with a monthly or annual membership. It takes just a moment to set up, and you will be making a big impact on keeping one the last independent media outlets in Canada free from Ottawa’s corrupting influence.
