In June 1986, the University of Manitoba hosted a conference of academic societies where scholars presented papers. One of these societies was the Canadian Communications Association (CCA), headed at the time by a Carleton journalism professor named Peter A. Bruck. A presentation was made to the CCA by University of Calgary political scientist Barry Cooper. He shared the results of an unpublished report entitled Bias on the CBC? A study of network AM radio. The CBC was extremely unhappy about Cooper’s report and tried to get it suppressed.
The controversy over Cooper’s study and the CBC’s reaction was newsworthy, and it was featured as the cover story of the July 21, 1986 issue of Alberta Report magazine.
Anecdotal evidence had led Prof. Cooper to become concerned about the apparent left-wing bias of the CBC, and he decided to determine if such bias actually existed by having five students monitor four of its most well-known current affairs programs on AM radio, namely, As It Happens, Sunday Morning, Morningside, and The House. Generally speaking, stories that were pro-defence, pro-business, and anti-union were categorized as right-wing, whereas those that took an opposite stance were categorized as left-wing. The results demonstrated a distinct leftist and Eastern bias in the CBC’s coverage.
Among the more specific findings detailed by Alberta Report were that “72 per cent of the stories evaluating government policy did so negatively; 62 per cent criticized from a left-wing perspective; 27 per cent from the centre, and 12 per cent from the right.” Furthermore, “Of the stories for which an ideological focus could be ascertained, 50 per cent were oriented to the left, 34 per cent to the centre, 15 per cent to the right.”
Coverage of Cooper’s study had also appeared in the Globe and Mail, prompting the CBC’s Toronto-based vice-president of English radio, Margaret Lyons, to write a letter to the editor where she dismissed it as “virtually ridiculous.” Susan Freedman, CBC’s Edmonton director of radio said, “I think it’s junk.”
However, Colin MacLean, CBC Edmonton’s arts, culture and entertainment reporter told an interesting story. He had covered a meeting of the Western Canada Concept at the Jubilee Auditorium for the CBC. There were about 300 people at the meeting, which was quiet and orderly. MacLean told Alberta Report, though, that “When I filed the story, Toronto said ‘We don’t want this. We want rednecks running rampant in the streets.’”
The CBC did not take Cooper’s study sitting down. As an article in the July 28, 1986 issue of Alberta Report explained, the CBC threatened legal action. Barry Kiefl, the director of research for the CBC, wrote a letter to Prof. Bruck of the CCA stating: “I am writing to inform the CCA that the CBC wishes your association to renounce this research and retract the paper from the record of the conference and inform all who heard or received the results of this action. The study in question had several methodological flaws making the findings invalid and the conclusions not proven.”
Kiefl went on to state, “The CBC feels that its renowned reputation as Canada’s most pre-eminent journalistic organization has been damaged by the release of the paper and we sincerely hope that the CCA will formally withdraw it from the conference record, preventing the need for any further discussion or litigation.”
Ted Byfield’s column in the same issue of the magazine noted that Kiefl’s letter was six pages long. As Byfield explained, “Such a letter could only be written by a public body that has lost all touch with practical reality, and has long ago abandoned any remote notion that it is responsible to the people who pay for it.”
Nothing of significance appears to have resulted from this episode, except embarrassment for the CBC – embarrassment for its childish reaction to Prof. Cooper’s report, and embarrassment for threats to get the report retracted and denounced.
In 2020, it’s the Western Standard’s turn to receive threats of legal action, albeit on different legal grounds.
The case for privatizing the CBC was strong even before its latest antics. Canada does not need a state broadcaster that unfairly competes with the private sector. It’s coverage of news has been unbalanced for decades, as Cooper’s work has demonstrated. The consistent bias is irritating and unfair for the conservative and libertarian-minded taxpayers who are forced to pay for it. There is a solution: privatize the CBC.
Michael Wagner is a columnist for the Western Standard. He has a PhD in political science from the University of Alberta. His books include ‘Alberta: Separatism Then and Now’ and ‘True Right: Genuine Conservative Leaders of Western Canada.’
Michael Wagner is the Senior Alberta Columnist for the Western Standard and Alberta Report based in Edmonton, Alberta.
He has a PhD in political science from the U of A and has authored several books on Alberta politics and the independence movement.
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