What could be better than beers, babes and burgers? Especially during Super Bowl.
After eight years of self-imposed political correctness, burger chain Carl’s Jr. is bringing back all three in a new Super Bowl ad that features a sexy narrator, a vintage Corvette and a free hangover burger.
“Let’s be real, everyone is going to be a hot mess the day after the big game,” says blonde bombshell Alix Earle who struts through a car wash in a star-shaped bikini.
Patrons who download the app will be able to redeem for more than just a small fry or drink, but rather, a fully stacked burger with egg, double bacon — “you NEED that double bacon,” she says — along with cheese and onion rings.
“Just the way I like it,” she winks, knowingly. Before peeling off in a top-down Stingray.
For nearly two decades, Carl's Jr. was no stranger to the first commandment of marketing: SEX SELLS.
They had been showcasing hot chicks chowing down their burgers before nearly a decade of self imposed restraint.
Paris Hilton and Kim Kardashian were once a staple of previous ads. In 2011 it put out a press release that said: “We believe in putting hot models in our commercials, because ugly ones don’t sell burgers.”
Observers said the return of president Donald Trump — who will be the first sitting president to attend the game on Sunday — ushers in a new era of relaxed inhibitions and political incorrectness.
Meanwhile, Earle’s ‘Hot Mess’ podcast reportedly has more than 7 million followers on Tik Tok.
“This is the new world with new rules and new rulers. Alix Earle is a social media empress,” Jennifer Tate, chief marketing officer at Carl’s Jr. parent company CKE Restaurants, told the Wall Street Journal. “Carl’s Jr. is having so much fun doing things other brands are too timid to do.”
This year’s Super Bowl features some of the most expensive advertising rates in history. A minute long spot is reportedly worth about USD$14 million or about a quarter million per second.