Canadian Football League (CFL) has turned to an experienced media executive as it looks to reach more fans than ever before.
Stewart Johnston, a longtime Bell Media executive, was officially named the league’s fifteenth Commissioner on Tuesday.
Johnston will start on April 24, taking over from outgoing Commissioner Randy Ambrosie.
Johnston, who spent more than two decades involved in sports broadcasting across Canada, says he plans to build on the CFL’s storied history.
“I am deeply humbled and profoundly honoured by this incredible opportunity,” said Johnston in a statement.
“Long before I worked with TSN and RDS to broadcast the CFL, I was a fan. Growing up, I sat with family and friends, watching the legends of the game.”
Born in Toronto and raised in Ottawa, Johnston graduated with a business degree from Queen’s University.
In 1997, his passion for sports led him to TSN, where he quickly rose through the ranks before ultimately serving as President.
During his time at Bell Media, he transformed the company’s sports properties, negotiated high-profile broadcast deals, and expanded content distribution strategies.
His appointment comes at a pivotal point for the CFL, which is aiming to connect with a younger audience while keeping loyal fans engaged.
Johnston is expected to draw on his deep understanding of Canadian sports culture to expand the league’s reach.
“It’s been wonderful to see how far the league has come, with special thanks to Randy’s stewardship,” said Johnston, referencing Ambrosie’s seven-and-a-half years as president.
“But it’s the future that excites me. It’s what’s to come that inspires me.”
Scott Banda, Chair of the CFL Board of Governors, offered high praise for Johnston’s career achievements.
“What he has built at Bell Media is nothing short of remarkable,” said Banda.
“His in-depth familiarity with sports business in Canada and his lengthy history of success in the media industry, made him the ideal candidate for Commissioner.”
Ambrosie will continue to run the league’s day-to-day operations until Johnston officially takes over.
Banda thanked Ambrosie for providing the “extremely solid foundation” on which Johnston will now build.
“On behalf of the Canadian football community, I’d like to extend our gratitude to Randy,” said Banda.
“Over the past seven-and-a-half years, he laid the groundwork for our next chapter.”
Johnston will be formally introduced at a media conference later this month.
Until then, the league’s schedule continues to progress, with the CFL Draft set for April 29 and training camps opening on May 11.
Preseason action begins May 19, leading to the June 5 season opener in Saskatchewan, when the Roughriders will host the Ottawa Redblacks.
For Johnston, the chance to present the Grey Cup to this year’s winners in Winnipeg is more than just a dream.
It’s the culmination of decades spent inspiring Canadians to cheer for the CFL.