Commercials for the 2025 Super Bowl had a new kind of feel this year, with companies — even Bud Light — abandoning DEI ideology and replacing it with themes of freedom, beer, mustaches and bacon.
And the stakes were high, with 30 second slots costing $8 million.
Below is a list of some of the highlights, selected from a list of about 80 American Super Bowl commercials not available to viewers in Canada.
The Supreme Court of Canada ruled in favour of "simultaneous substitution" in 2019, a law established to promote local broadcasting. It allows out-of-country programing but Canadian ads replace the original advertizing.
Glen Powell hollering "Freedom!" for Ram Trucks.
Vin Diesel and Michelle Rodriguez from The Fast and the Furious enjoying the simple pleasures of ice cream and a coastline drive on a breezy day for Häagen-Dazs.
Harrison Ford for Jeep, though his name is Ford.
"Freedom is yes, or no, or maybe," he says.
"Freedom is for everybody, but it isn't free."
Four wild, fun-loving grannies for WeatherTech.
Eugene Levy's mustache soars for Little Caesars.
Everybody's mustache goes flying in an add featuring Adam Brody, Nick Offerman, Andy Reid, and James Harden for Pringles.
Matthew McConaughey unearths an age-old football conspiracy for Uber Eats.
Gordon Ramsay discovers a new ingredient used in manufacturing high-end cookware for HexClad Cookware.
Alix Earle find the ultimate hangover remedy in a Carl's Jr. burger.
Matthew McConaughey dines in the rain to demonstrate AI might not be the best solution in all situations for Salesforce's Agentforce.
David Beckham and Matt Damon discover a blossoming bromance built on Stella Artois.
Bud Light pivots from the likes of transgender Dylan Mulvaney in favour of a couple of guys drinking beer on the lawn, featuring Shane Gillis, Post Malone, and Peyton Manning.
Snoop Dogg and Tom Brady condemn antisemitism in an ad for the Foundation to Combat Antisemitism
Pfizer tells a hero's story of a young boy “knocking out” cancer.
Coors Light gets a case of the Mondays, featuring a sloth who grinds the 9-5.
Tom Brady gets a battery reboost from Duracell.
Seal as a seal for Mountain Dew.
Hims & Hers, a company that reportedly donated $1 million to President Donald Trump's inauguration, strives to Make America Healthy Again
“Something’s broken, and it’s not our bodies. It’s the system,” the ad states.
“The system wasn’t built to help us. It was built to keep us sick and stuck.”
He Gets US showing the love of God through human connection — and not from the DEI perspective like the group's ad in 2024.
Rocket Dot Com celebrates life: “Everyone deserves their shot at the American dream.”