Saskatchewan government is easing its ban on “American-branded” alcohol by reinstating products brewed or distilled in Canada, while continuing to boycott those produced in the United States.
The government’s move aligns the province with similar actions taken elsewhere in Canada, which target American-made goods in response to President Donald Trump’s tariffs on Canadian products.
This policy shift lifts the restriction on 54 American-branded beverages that are actually produced in Canada.
The Saskatchewan Liquor and Gaming Authority (SLGA) had initially directed all beverage alcohol retailers and distributors to cease selling or distributing American-branded products.
However, concerns arose when it became clear that many of these brands were manufactured by Canadian workers, using Canadian ingredients.
Beer Canada applauded Saskatchewan’s decision to give Canadian-brewed products a place back on store shelves and in licensed establishments.
“In the face of foreign threats to Canada’s economy, it is essential we stand united as Team Canada, supporting our businesses, workers, and farmers in every province and territory,” said Beer Canada President CJ Helie.
“Canadian brewers are proud to be a true Canadian industry, with 88% of the beer consumed here made in local breweries.”
A Saskatchewan government spokesperson said the change preserves the intent of the boycott, which penalizes US-produced products, while protecting domestic jobs tied to American-branded beverages brewed in Canada.