Ben and Jerry’s parent company Unilever has lost about US$2.5 billion in market capital after people said they would boycott it for opposing the Fourth of July. .Unilever’s shares fell by .75% after its latest trading day, according to the Thursday data, which shows the company's stock price has fallen to $51.31. It said its day range was from $51.04 to $51.40. .Its one-year range has been from $42.44 to $55.99. This drop has contributed to its market cap falling to $131 billion from $133.5 billion. .While these numbers have indicated a decline, the data said there are 2.5 billion outstanding shares. It added the revenue per employee is $497,130. .This price is a slight drop from it trading at $52.28 when trading closed on Monday. There was no movement on Tuesday because of it being the Fourth of July, but its prices fell on Wednesday to as low as $51.63. .This controversy started after Ben and Jerry’s said this Fourth of July, it is “high time we recognize that the US exists on stolen indigenous land and commit to returning it.”.“Learn more and take action now,” said Ben and Jerry’s. .It said the United States needs to start with giving back Mount Rushmore..The Great Sioux Nation was forced to surrender this land and relocate to smaller reservations on areas the US government considered useless. .Ben and Jerry’s Canada said on Saturday Canada Day is another day “to talk about #LandBack and how we can support communities defending their land.” .READ MORE: Ben and Jerry’s Canada demands federal gov't give indigenous land back.“Take action this Canada Day,” said Ben and Jerry’s Canada. .It linked to a petition calling on people to take action and disband the RCMP Community-Industry Response Group. .The hole deepened for Bud Light’s parent company Anheuser-Busch InBev (ABI) and US retail giant Target on June 2, with their combined market value plummeting by almost US$40 billion as people boycott the brands. .READ MORE: UPDATED: Bud Light and Target take combined loss of US$40 billion in market value.ABI saw a market loss of US$27 billion after a failed marketing campaign for Bud Light with American transgender influencer Dylan Mulvaney. .Target’s stocks tanked after displaying transgender clothing, including tuck-friendly swimsuits and Pride Month merchandise for children.
