There are rumours that Costco might be removing Bud Light from its shelves. . Bud Light Clydesdale Horse .This speculation started when some shoppers noticed a symbol that they call a “star of death” on cases of the beer. .This comes after Bud Light faced a backlash due to its collaboration with transgender influencer Dylan Mulvaney..READ MORE Bud Light responds to boycott by offering free beer for vendors.People on social media, who were shopping at Costco, shared pictures showing an asterisk on the price display above shelves with Bud Light cases. Some customers have called this symbol a “star of death” or a “death star.”.Costco may not plan to refill the shelf with Bud Light, as the asterisk is seen as a “discontinuing sign.”.“Is it just me … Or am I the only one who noticed that Costco has applied their infamous “Star of Death” on Bud Light being sold!” one Twitter user wrote..“For those of you who don’t know … when Costco puts an * by any item. It means it’s about to be discontinued.”.People on social media have shared videos and pictures from Costco stores, showing shelves filled with unsold cases of Bud Light. Meanwhile, other brands like Modelo Especial seem more popular and in higher demand..The anecdotal evidence shows that Bud Light is losing popularity among beer drinkers in the US..READ MORE WATCH: Bud Light faces boycott at Boston's Fenway Park after transgender partnership.Recent sales numbers also indicate that fewer people are interested in buying Bud Light and other brands like Modelo are gaining market share..Sales of Bud Light dropped by 28.5% for the week that ended on July 1st. This is slightly worse than the 27.9% decline they experienced the week before..The problems that Bud Light is facing are also affecting its sister brands in the Anheuser-Busch portfolio..READ MORE WATCH: Joe Rogan calls Dylan Mulvaney ‘mentally ill’ ‘attention whore’.According to data from Bump Williams Consulting and NielsonIQ, sales of Michelob Ultra, the third most popular beer in the country last year, they decreased by 4.3% in the week ending on July 1. Additionally, sales of Busch Light were down by 8.5%..During the week ending on July 1, Modelo Especial, the second most popular beer brand in the US, experienced a sales increase of 11.4%..Bud Light's decline started because people got upset on social media after seeing posts where Mulvaney promoted the beer..READ MORE Mulvaney back to red carpets after Peru vacation to 'feel safe'.In an attempt to regain support, Bud Light has used funny advertisements, but unfortunately, it has not worked. People on social media have been very critical of Bud Light’s attempts to win back former Bud Light drinkers.
