There is a new M&M “spokescandy” that promotes “acceptance and inclusivity” with her addition to the M&M spokescandy lineup..The new purple spokescandy wears white combat boots and has long eyelashes..“Designed to represent acceptance and inclusivity, our newest member is known for her earnest self-expression. Keen self-awareness, authenticity, and confidence are the driving forces behind Purple’s charm and quirky nature,” said the Mars Incorporated press release. .Mars debuted the new spokescandy in a two-minute music video entitled I’m Just Gonna Be Me, which is a song about overcoming self-doubt and just being yourself..Mars will donate $1 for every download of the I’m Just Gonna Be Me up to $500,000 on all the big music streaming platforms, including Apple Music, Spotify, and Pandora. The song has about 100,000 YouTube views as of Friday morning..The purple spokescandy is part of the branding only, but will occasionally be in specialty packs, upsetting some fans on social media..The M&M Twitter post has mainly negative comments about how M&M’s are “pandering to the woke cult.”. Purple M&M .But, Mars Global Vice-president Jane Hwang is “thrilled” about the new spokescandy..“Mars is thrilled to debut the newest member of the M&M’S cast of characters to the world. There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self … our new character reminds us to celebrate what makes us unique,” said Hwang..“Our purpose story is just getting started and the introduction of our newest M&M’S spokescandy is the next chapter, as the brand continues to delight fans with fun in a way only M&M’S can.” .Earlier this year, Mars said “their beloved M&M’s characters would be getting a makeover” to embrace “more nuanced personalities to underscore the importance of self-expression and power of community through storytelling.” .Peanut M&M’s spokescandies began in 1954 with red and yellow candy with blue, green, and orange added in 1998. In 2021, the brown candy was added..Mars changed the green M&M character after people complained the peach-coloured legs and stiletto boots were too sexual.
