NASCAR came out supporting Pride month by changing its logo to rainbow colours which upset many fans for pushing progressive values on their fans, with another call by conservatives to target NASCAR for a boycott..NASCAR also started a month-long celebration and released rainbow clothing..“We celebrate the LGBTQ+ community during #PrideMonth and beyond,” NASCAR tweeted on June 1..Upset fans expressed their anger on social media and called for a boycott using the #NASCARBoycott, similar to Bud Light and Target, who combined have lost over $40 billion in market value..One fan tweeted that “Budweiser and NASCAR need to stop using the same marketing consultants” and another tweeted “Ask Bud Light and Target how that worked for them.”.“Well looks like NASCAR has finally decided to go fully woke! This is the final nail in the coffin for me!” tweeted TheGentleMan..“The only pride flag I wear is that of my country. Pity you have woke activists who want to change that,” tweeted Joshua (The Bowtie) Boston, a Highway 92 Raceway Park announcer in Nebraska..Many more tweets said they were “blocking @NASCAR” and “no more NASCAR for me!”.Other fans were supportive of NASCAR..“NASCAR has been a year-round supporter of the LGBTQ+ community for quite some time now and their efforts do not go unnoticed. Pride is more than a month, and they know it. Proud of everything they’ve done to make the sport more inclusive for all,” tweeted JR Houston..In 2022, NASCAR apologized to the LGBTQ+ community on Twitter for some of its “recent actions” that did not align with its goal to be “a welcoming sport for all.”.Although NASCAR did not provide a specific reason for the apology, it was most likely related to its decision to have Texas Gov. Greg Abbott as its ceremonial flag-waver after Abbott had initiated various “attacks” on drag queens and transgender individuals. .NASCAR is not the only sports league that celebrates Pride. The WNBA has been celebrating Pride since 2014. The MLB and NHL host Pride nights. The NFL also supports Pride month.
