The Bank of Nova Scotia (BNS) and Telus pulled their support of Hockey Canada Wednesday, following Tim Hortons lead..BNS, Telus, and Tim Hortons suspended their sponsorships this summer, but extended the suspension until the end of the 2022-23 men’s hockey season, which includes the World Junior championship tournament in Halifax. .READ MORE Tim Hortons and Ontario Hockey bench Hockey Canada sponsorship over sex scandals. Bank of Nova Scotia .“From Hockey Canada, we expect a tangible commitment to transparency with Canadians, strong leadership, accountability with their stakeholders and the hockey community, and improved safety both on and off the ice,” said Doug Johnson, BNS spokesperson, in a statement. .“Ultimately, our position hasn’t wavered … the time for change is long overdue.”.“We are deeply disheartened by the lack of action and commitment from Hockey Canada to drive necessary cultural change,” Richard Gilhooley, Telus spokesperson, said in a statement..On Thursday, Canadian Tire ended its sponsorship of Hockey Canada permanently. .“In our view, Hockey Canada continues to resist meaningful change and we can no longer confidently move forward together,” said Jane Shaw, Canadian Tire’s senior vice-president of communications, in a statement..Chevrolet Canada’s sponsorship remains paused until there is “more clarity on what specific steps the organization has and will take following the alleged incidents of abuse.”.Hockey Canada is under increasing pressure to change its management following revelations of covered up alleged sexual assaults using payouts from player registration fees..Two of the largest provincial hockey associations, Hockey Quebec and Ontario Hockey Federation, told Hockey Canada the $3 player registration fee paid to Hockey Canada would not be collected this year..READ MORE Hockey Quebec separates from Hockey Canada.Hockey Canada’s management was in front of the Heritage committee this week, testifying about the handling of alleged sexual assaults over the past few decades.
