Is it for real?A supposed ad campaign for Shopper’s Drug Mart’s annual ‘beauty event’ was going viral on social media networks for featuring what appears to be a feminized version of Jesus Christ, replete with beard, false eyelashes and lip stick.Various users on Twitter (“X”) posted overwhelmingly negative reactions to the image, which recalled Bud Light’s infamous ad campaign featuring trans-activist Dylan Mulvaney. And in fact, there was an almost universal cal for a similar boycott that knocked billions of dollars off Bud Light brewer Anheuser Busch’s market cap.“It’s wrong. It’s stupid. It’s pointless,” complained Calgary entrepreneur Brett Wilson..Shopper’s has more than 1,300 stores across Canada.The Western Standard reached out to parent company Loblaw’s for comment — and confirmation — but had yet to receive a reply.…More to come
