Barbie is the most popular Halloween costume in Canada for 2023, with 249,240 searches on Google, according to a study conducted by Ontario Casinos. Searches for costumes inspired by Barbie are up 333% compared with last year, according to the study. Ontario Casinos said this should come as no surprise because of the popularity of Barbie, which was released this summer. American media company Comscore said Barbie grossed US$1.4 billion globally as of September 12 — the highest-ever global haul for a live-action movie from a female director.Lebanese Culture Minister Mohammad Mortada said in August Kuwait has banned Barbie to protect ethics and social values. READ MORE: Barbie movie banned KuwaitMortada said he believes it is diminishing the importance of the family unit.He called on Lebanese authorities to ban it and said homosexuality posed an imminent danger to Lebanon and should be confronted.Ontario Casinos went on to say the second most popular Halloween costume was Catwoman (134,160 searches). This was followed by pirate (129,600), Wednesday Addams (124,560) and cowgirl (108,840). In terms of which Halloween costumes have seen the largest surge in demand since last year, Megan character Megan takes the crown, increasing by 5,280%. Released in December, Megan follows the story of an artificial doll beginning to take on a life of her own, and many people are interested in dressing up as her for Halloween. She had 8,280 Google searches in Canada this year. After Megan was American football player Travis Kelce (2,917%). This was followed by Barbie characters Ken (2,317%) and Allan (1,250%) and Star Wars character Ahsoka (403%). Thanks to the Eras Tour, American singer Taylor Swift was the most popular celebrity to dress up as (63,000 searches). The amount of searches for Swift is up 365% from 2022. Second place went to Playboy founder Hugh Hefner (49,920), and third went to American singer Billie Eillish (45,840). Ontario Casinos pulled together a seed list of more than 500 different costume ideas recommended by multiple sources such as blogs, Pinterest boards, articles, and costume retailers. Google Ads Keyword Planner was used to determine the average yearly searches for each type of costume.
Barbie is the most popular Halloween costume in Canada for 2023, with 249,240 searches on Google, according to a study conducted by Ontario Casinos. Searches for costumes inspired by Barbie are up 333% compared with last year, according to the study. Ontario Casinos said this should come as no surprise because of the popularity of Barbie, which was released this summer. American media company Comscore said Barbie grossed US$1.4 billion globally as of September 12 — the highest-ever global haul for a live-action movie from a female director.Lebanese Culture Minister Mohammad Mortada said in August Kuwait has banned Barbie to protect ethics and social values. READ MORE: Barbie movie banned KuwaitMortada said he believes it is diminishing the importance of the family unit.He called on Lebanese authorities to ban it and said homosexuality posed an imminent danger to Lebanon and should be confronted.Ontario Casinos went on to say the second most popular Halloween costume was Catwoman (134,160 searches). This was followed by pirate (129,600), Wednesday Addams (124,560) and cowgirl (108,840). In terms of which Halloween costumes have seen the largest surge in demand since last year, Megan character Megan takes the crown, increasing by 5,280%. Released in December, Megan follows the story of an artificial doll beginning to take on a life of her own, and many people are interested in dressing up as her for Halloween. She had 8,280 Google searches in Canada this year. After Megan was American football player Travis Kelce (2,917%). This was followed by Barbie characters Ken (2,317%) and Allan (1,250%) and Star Wars character Ahsoka (403%). Thanks to the Eras Tour, American singer Taylor Swift was the most popular celebrity to dress up as (63,000 searches). The amount of searches for Swift is up 365% from 2022. Second place went to Playboy founder Hugh Hefner (49,920), and third went to American singer Billie Eillish (45,840). Ontario Casinos pulled together a seed list of more than 500 different costume ideas recommended by multiple sources such as blogs, Pinterest boards, articles, and costume retailers. Google Ads Keyword Planner was used to determine the average yearly searches for each type of costume.
