Challenge to Narwhal claims on wildlife reportingThe Narwhal, an independent investigative outlet, has gained attention for its environmental reporting. However, their recent article on cougar management in Alberta exemplifies a troubling trend. Based on Freedom of Information (FOIP) documents, the piece claims controversy, yet the evidence suggests otherwise.The Narwhal employs loaded language — terms like “substantial” and “quietly changed” — to create a narrative of scandal. However, the FOIP materials show routine dialogue among government departments. Some claims even misattribute quotes or lack supporting evidence. Wildlife management decisions are complex, blending biology, data, public policy, and practical expertise. The article oversimplifies this reality, neglecting that hunting quotas reflect multifaceted considerations..For instance, the cougar quotas cited as “substantial increases” merely restored earlier levels. Quotas don’t equate to kills, and Alberta’s cougar population continues to grow despite a century of hunting. Yet, The Narwhal frames hunters as separate from conservationists, ignoring their overlapping roles.The outlet’s bias is clear in its headline, portraying consultation with hunters negatively. Trust issues arise as hunting groups decline to engage with The Narwhal, citing its history of twisting records. The article also rehashes resolved ethics issues concerning Environment Minister Todd Loewen, straying from journalistic integrity.Readers should critically evaluate whether The Narwhal’s work represents true investigative journalism or a crafted narrative. The agenda, not the headline, may reveal the truth.Mark HallCranbrook, BC(Mark Hall is the Director & Co-Founder of the Wild Origins Canada Foundation and host of the Hunter Conservationist Podcast.)