Huruhuru beer

Courtesy Hell’s Basement Brewery

An Alberta brewery has unwittingly offended the Maori people of New Zealand by naming one of its beers after their pubic hair.

The Hell’s Basement brewery in Medicine Hat used the Maori word “huruhuru” to name its “New Zealand hopped pale ale”.

Unfortunately, in the Maori language “huruhuru” means pubic hair.

New Zealand TV presenter Te Hamua Nikora, a member of the Maori community, blasted the brewery on his FaceBook page.

“Some people call it appreciation, I call it appropriation,” he wrote.

Nikora said he contacted the brewery to inform them of their blunder.

“Don’t call beer pubic hair unless you make it with pubic hair,” he said.

Brewery co-founder Mike Patriquin said in statement to the New Zealand news site RNZ he thought “huruhuru” meant “feather” and he didn’t realise it was a reference to pubic hair.

“We did not realise the potential to offend through our artistic interpretation, and given the response we will attempt to do better in the future,” he said.

“To those who feel disrespected we apologise. We also do not think pubic hair is shameful, though we admit it may not go well with beer.”

Dave Naylor is the News Editor of the Western Standard

Tags

News Editor & Calgary Bureau Chief

Dave Naylor is News Editor & Calgary Bureau Chief of the Western Standard based in the Calgary Headquarters. He served as City Editor of the Calgary Sun & covered Alberta news for nearly 40 years.

Recommended for you

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.