The Alberta government is encouraging residents to take control of their electricity costs by exploring competitive retail options instead of relying on the default Rate of Last Resort, which often comes with higher prices.
Most Albertans choose competitive contracts from more than 50 electricity providers, but those who don’t are automatically placed on the Rate of Last Resort. In an effort to help residents save money, the government has launched an advertising campaign to raise awareness about electricity choices and encourage more Albertans to switch.
“Albertans shouldn’t pay more on their power bill than they have to,” said Nathan Neudorf, Minister of Affordability and Utilities.
“Our government is taking action to ensure they have the tools they need to make informed decisions about their electricity so more of their hard-earned dollars can be used where they’re needed most for them and their families.”
Last year, tens of thousands of Albertans switched from the Rate of Last Resort to competitive contracts, potentially saving hundreds of dollars. The campaign specifically aims to inform new residents and first-time ratepayers that they have more affordable options.
“Alberta’s competitive electricity market gives consumers choice, and for most Albertans, competitive retail rates are a better choice than the Rate of Last Resort,” said Chantelle de Jonge, parliamentary secretary for Affordability and Utilities.
“I encourage everyone to learn about their electricity options and contact the Utilities Consumer Advocate if you need help understanding your utilities.”
The initiative builds on recent regulations requiring providers to notify customers on their bills if they are on the Rate of Last Resort and inform them about competitive options. The Utilities Consumer Advocate will also contact ratepayers every 90 days to confirm whether they want to remain on the default rate or switch.
“Moving to a new place can be overwhelming and expensive, especially for those coming from outside the province or country,” said Yuliia Haletska, case manager at the Centre for Newcomers.
“Alberta’s government is helping ease stress and financial strain by making sure newcomers are informed about their electricity options.”
For those unable to sign a competitive contract, the government has introduced price stability measures for the Rate of Last Resort, capping its increase at 10% every two years and setting it at approximately 12 cents/kWh.
Albertans who need assistance with utility bills or have disputes with providers can contact the Utilities Consumer Advocate for support.
