Instead of "tasting the rainbow" some customers are outraged at Skittles candy because of new packaging bearing the phrase, "Black Trans Lives Matter.".Skittles is a product from the Wrigley Company, which is a division of Mars, Inc..Some customers were appalled that the old rainbow-coloured packaging was swapped for packaging for LGBTQ-friendly designs created in collaboration with the Gay & Lesbian Alliance Against Defamation.."We’ve given up our rainbow so that the LGBTQ+ community can share theirs," the company said in a statement.."This Pride Month, we’re amplifying stories within the LGBTQ+ community for all to discover. We begin by showcasing the designs of five talented artists on our SKITTLES Pride Packs, each with their own story to tell.".Five newly designed candy wrappers are on display below, all celebrating pride..The packaging raising the biggest concern has a few kids on skateboards riding on a halfpipe with the phrases "skate & live," "joy is resistance," and "black trans lives matter" written on it..Customers took to X/Twitter to ask the company, "Can Skittles just like sell candy?"."Why do they have to inject this garbage? You’re a CANDY company ffs," one user said.."Stop buying Skittles asap!".Others claimed the packaging had a drag queen on it.."@Skittles is trying to turn your kids into BLM & LGBTQ+ activists," one online user wrote on Libs of TikTok.."Their packaging also features a drag queen.".Another user posted, "Go woke go broke. Time to boycott Skittles.".X user @RWMaloneMD posted, "Read that label carefully — ‘Black Trans Lives Matter’ is the middle of a cartoon playground full of kids on the package. This is marketing aimed at children. Skittles are produced and marketed by the Wrigley Company, a division of Mars, Inc. It isn’t ‘just’ the brand that is at fault, it is the company. That would be Mars.".Others defended the brand.."To be fair, their slogan is taste the rainbow," one user tweeted.."Well, they have always been about chasing the rainbow.".Other social media users called for Skittles to be given "The ol’ Budweiser treatment."."Skittles Light. #GoWokeGoBroke You had a good run. K-bye," another person tweeted.."??? Bud Light anyone?"
