The CBC has turned the record sum of cash they received from the Liberal government into its worst ratings in history, new figures reveal.
Despite getting $1.5-billion of taxpayers’ money, data from the CRTC show the CBC has dropped to less than 3.9 per cent of viewership across Canada in 2018-2019 – a whopping drop of 25 per cent in just one year.
It’s a disastrous figure for a Crown corporation currently in the middle of internal squabbles over a decision to offer sponsored content under the CBC banner. Some CBC journalists fear that the move will weaken the public’s trust in them further, while many in the private sector believe that the move will crowd them out of an already dwindling advertising market.
The figures show 53 per cent of Canadians are watching on-demand TV or “discretional” channels while another 25 per cent are tuning into other private channels like CTV or Global. “Discretional” channels are those not required as mandatory by the CBC in basic cable packages.
All told, Canadians watched 618 million hours of TV over the year.
Quebec Sen. Senator Leo Housakos tweeted the CBC was in “free-fall” and would be demanding answers from the Liberal Senate leader Marc Gold.
On the weekend, it was revealed CBC president Catherine Tait doesn’t even live in Canada. She is currently residing in a $5.4 million brownstone in New York City.
Tait’s reign as head of CBC has suffered several controversies including the cancelling of regional dinner-time news broadcasts and current a staff revolt over a decision to offer sponsored content.
Dave Naylor is the News Editor of the Western Standard