Dove facing criticism over new ad featuring trans man identifying as woman

Dove is facing criticism after featuring a biological man identifying as a woman in a new advertising campaign. A number of users on X shared their dissatisfaction, using the hashtag #BoycottDove..The ad, which debuted in early May, begins with the individual in question staring into the camera as if it's a mirror, examining their frizzy hair. They put their hand over the lens, then when it's pulled back, their hair is suddenly silky smooth."Fixing broken strands to be... free of flyaways all day," the caption reads. "The Dove you love. Reimagined."."I've been talking about this for a few years," conservative American political commentator Marina Medvin wrote in response. "I started noticing makeup advertised to me as worn by men. Not even trans — just men. It's absolutely off putting to female consumers. I don't buy from companies who do this because it makes their product seem unappealing to me. Why make your customer base feel uncomfortable?"Another user pointed out that the only explanation given the "detrimental effects" of such campaigns in the past was "suicidal empathy," a term often used by Canadian professor and evolutionary behavioural scientist Gad Saad.Countless commenters made it clear they would no longer be buying Dove products as a result..This is not the first time Dove has featured a trans-identifying biological male in their advertising. In 2017, for example, the company's #RealMoms campaign included a trans man identifying as woman and their child."At Dove, we believe there's nothing more beautiful than being yourself," Dove's website states. "We're standing with courageous BIPOC queer, trans and gnc community figures because everyone deserves to be respected and seen on their own terms.".WOLF IN SHEEP’S CLOTHING: Dylan Mulvaney and Versace resurrect the ghost of Bud Light in heels.Dove is far from the only brand to include trans-identifying males to sell products. Versace recently revealed that influencer Dylan Mulvaney will be the face of its latest women's marketing campaign.