Zellers is coming back from the dead..More than a decade after the Canadian department store closed most of its locations, the Hudson's Bay Company says Zellers will be launching a new e-commerce website and expanding its footprint in Hudson's Bay stores in early 2023..“Zellers is a brand deeply rooted in the Canadian experience," said Zellers CEO Adam Powell. "Spanning generations, people hold distinct connections to Zellers through shared experiences with family and friends, and we look forward to building on that in the future.” .One of the goals of this new and improved Zellers will be to create a “digital-first shopping journey that taps into the nostalgia of the brand Canadians know and love.".Their new identity will also have a “unique and exciting product assortment for families at everyday value," meaning the store will likely retain its mantra of “Where the lowest price is the law.”.The return of Zellers could be welcome news for consumers, as inflation continues to soar and people search for lower prices..The Zellers department store, first founded in 1931, was acquired by the Hudson's Bay Company in 1978. The store hit a peak of 350 locations in the late 1990s, before slowly shrinking due to competition from other big-box stores like Walmart..In 2011, Hudson's Bay Company announced plans to sell the majority of its remaining Zellers leases to Target Corporation, resulting in most stores closing by 2013. But the retailer kept a handful of Zellers locations open as liquidation outlets until 2020..For more than a year, there has been evidence Zellers would be making a comeback. In 2021, Hudson's Bay Company opened a Zellers-branded pop-up store at the Burlington Centre near Toronto, and a shop-in-store within the Hudson's Bay the CF Galeries d’Anjou in Montreal. .Trademarks for Zellers stores were also registered and hiring for various management roles also began taking place months ago.
