The seemingly never-ending reactions to the Bud Light marketing fiasco with Dylan Mulvaney is keeping her awake at night..The TikTok influencer told transgender activist Schuyler Bailar the intense, weeks-long uproar over her paid sponsorship with the beer company got under her skin, the fiasco may have been a blessing in disguise, reports The New York Post..“Now there are hundreds of thousands of people that do not like me, and I still sometimes can’t sleep but it in a weird way has been a blessing to sort of break that people-pleasing mentality,” Mulvaney said during the Monday episode of Bailar’s “Dear Schuyler” podcast. “Because I can’t, there’s no way that I can win those people over.”.Mulvaney said she has tried to remain poised in the face of the backlash, adding her social media pages transformed into a “cultural war” since announcing her partnership with Bud Light last month..Mulvaney told The Post she stayed offline for a few weeks then took to Instagram to explain..“A lot has been said about me,” she said in a clip shared with her 1.8 million followers on the platform. “Some of which is so far from my truth that I was hearing my name and I didn’t know who they were talking about sometimes.”.“It was so loud that I didn’t even feel part of the conversation so I decided to take the backseat.”.There’s likely not much sleep going at Anheuser-Busch InBev (ABI) headquarters either. ABI is Bud Light’s parent company and has seen the brand boycotted all across the US and sales declines of almost 30% from last year. Other AbI brands, such as Budweiser and Michelob Ultra, have also taken a hit to sales..“The influencer implied she might not have accepted the paid sponsorship because she wasn’t ready for the onslaught of opposition that it sparked,” reports The Post..Mulvaney said, in addition to Bud Light, she accepted numerous “opportunities” she was presented with this year since gaining social media fame..“I’m now trying to be a little bit more diligent in what I’m accepting, because I kind of at the beginning, I took everything because I was in a scarcity mindset of like, ‘Oh my god, this might only last for so long,” Mulvaney said, adding she recognizes she may not have been the best representative for the community for many of the jobs she took..Bailiar, who welcomed transgender swimmer Lia Thomas last month as his first podcast guest, agreed it takes a long while for “baby trans” people to come into their own and understand the backlash they face for simply existing in a public sphere, reports The Post..In view of the Bud Light controversy, Mulvaney said she will not become a spokesperson for companies simply looking to “check a box” off by partnering with a transgender person.
