In a bid to turn around falling profits, lingerie firm Victoria's Secret is reportedly backtracking on its woke products.For decades, Victoria's Secret models such as Naomi Campbell, Helena Christensen, Tyra Banks and Karen Mulder were known for their beautiful tall, sultry looks."But such marketing came under fire from campaigners, forcing the company to retire its shows and while the US company's move to become a more inclusive retailer gained 'favourable reviews online, [it] never translated into sales,' according to Business of Fashion reporter Cathleen Chen, as per the Daily Mail.So in an effort to be more inclusive, Victoria's Secret then brought in models Megan Rapinoe, a lesbian USA soccer player and transgender model Valentina Sampaio..But CNN reported this week the changes failed to stop plunging sales and the firm is now looking to bring sexy back."The reality is we all know the performance of the company and so there must be something that's not going to plan," Chief Executive Martin Waters reportedly said."It can't all be at green status. And the harsh reality is that the most important aspects of the work that we had to do in 2023, which was strengthening the core of the company, are not where we need them to be."
In a bid to turn around falling profits, lingerie firm Victoria's Secret is reportedly backtracking on its woke products.For decades, Victoria's Secret models such as Naomi Campbell, Helena Christensen, Tyra Banks and Karen Mulder were known for their beautiful tall, sultry looks."But such marketing came under fire from campaigners, forcing the company to retire its shows and while the US company's move to become a more inclusive retailer gained 'favourable reviews online, [it] never translated into sales,' according to Business of Fashion reporter Cathleen Chen, as per the Daily Mail.So in an effort to be more inclusive, Victoria's Secret then brought in models Megan Rapinoe, a lesbian USA soccer player and transgender model Valentina Sampaio..But CNN reported this week the changes failed to stop plunging sales and the firm is now looking to bring sexy back."The reality is we all know the performance of the company and so there must be something that's not going to plan," Chief Executive Martin Waters reportedly said."It can't all be at green status. And the harsh reality is that the most important aspects of the work that we had to do in 2023, which was strengthening the core of the company, are not where we need them to be."
