Sydney Sweeney has released a video on social media in response to all her online haters in the wake of her new American Eagle Outfitters “Great Jeans” denim campaign that has been blowing up this past week.The video is part of a HeyDude Shoes campaign, highlighting her country roots.It features her driving a John Deere Gator, riding a horse in a cowboy hat, and lounging on a beach, with the caption, “POV you’re in HEYDUDE COUNTRY with Syd.”.WATCH: Sexy Sydney Sweeney campaign sparks meme stock rally for American Eagle.Woke backlash slams Sydney Sweeney over ‘Great Jeans’ ad campaign.HeyDude Shoes, founded in 2008 by Italian entrepreneur Alessandro Rosano, is known for its comfortable Wally shoes.The video has so far received an overwhelmingly positive response, with one X user commenting, “The only way this could’ve been improved is if there was an American flag flying in the background,” while another quipped, “I can see the liberals swearing off blonde hair forever.”.The American Eagle campaign’s slogan, “Sydney Sweeney Has Great Jeans,” has been criticized by some online commentators for its perceived “whiteness” and alleged play on the word “genes,” prompting accusations of promoting eugenics or Nazi-like ideologies.One TikTok user remarked, “Nazis went out of style a little over 60 years ago. SS doesn’t stand for Sydney Sweeney.”The controversy surrounding Sweeney is not new.In 2023, she faced scrutiny after throwing a “surprise hoedown” for her mother’s 60th birthday, where some family members were photographed wearing “Blue Lives Matter” T-shirts and red MAGA caps.Sweeney addressed the incident on social media, stating, “An innocent celebration for my mom’s milestone 60th birthday has turned into an absurd political statement, which was not the intention. Please stop making assumptions.”.The American Eagle campaign has also been hailed by some as an “anti-woke” triumph, with right-wing pundit Richard Hanania, who declared wokeness “dead” after Sweeney’s March 2024 Saturday Night Live appearance, praising the campaign in an essay titled “Yes, Sydney Sweeney’s Boobs Are Anti-Woke.”According to NBC, the campaign reflects a broader cultural shift away from “wokeness” toward more conservative-leaning trends, such as the “old money aesthetic” and the rise of the “tradwife” lifestyle.American Eagle Outfitters’ stock surged to a high of $12.20 on Tuesday before closing at $11.54, signaling the campaign still has strong market support.Neither Sweeney nor American Eagle has publicly addressed the latest backlash as of Tuesday.
