The CEO of the Regina tourist agency apologized following a rebrand which used “offensive and inappropriate” slogans..Experience Regina — which rebranded from Tourism Regina on March 18, 2023 — was heavily criticized for using taglines such as “show us your Regina” and “the city that rhymes with fun.”.Following the announcement, some took to social media to voice their concerns over the “misogynistic” branding..The backlash prompted CEO Tim Reid to issue an apology “for the negative impact we created with elements of our recent brand launch” a little over 24 hours after the rebrand was made public..“There was such positive feedback around Experience Regina; however, it was clear we fell short of what is expected from our amazing community with some of the slogans that we used,” said Reid..“Regardless of our intent the impact is valid, and for that, we apologize.”.A further update was released by Experience Regina on March 20, with the agency stating it removed “all content that is offensive or inappropriate.”.The tourist board added it would be “more stringent in evaluating all aspects of our brand to ensure it aligns with the standards of our community” going forward.
