The Alberta energy war room says it will change their logo after it was pointed out it was already being used by a U.S. tech company..The Canadian Energy Centre is blaming their branding company for the embarrassing gaffe..The war room is also defending their choice of their main banner Twitter photo after it was pointed out it was a stock photo of downtown Toronto..“The Canadian Energy Centre (CEC) is taking steps to replace its company logo after learning that the icon in the logo is being used by another company. The icon was produced for the CEC by marketing agency Lead & Anchor. The CEC is working with the agency to determine how this situation occurred,” said the CEC’s Grady Semmens..Launched with a $30-million budget just last week, it appears the Canadian Energy Centre has been using a logo, uh, very similar, to a company called Progress DataDirect..After numerous people on social media pointed it out, the U.S. company says they would look into it..“Thank you and to everyone who has reached out regarding our logo usage. We have received all the messages and are looking into this immediately,” the company tweeted.. Progress DataDirectCourtesy Twitter . Alberta slashing funding to energy warm room by 90 per centCourtesy Canadian Energy Centre .Progress DataDirect filed a patent for their logo with U.S. authorities Nov. 30, 2015..“This is an unfortunate situation but we are committed to making the necessary corrections to our visual identity,” said Tom Olsen, the CEC’s chief executive officer and managing director..“We understand this was a mistake and we are in discussions with our agency to determine how it happened.”.The icon has been in use since the CEC’s public launch on Dec. 11, 2019. It says any costs associated with removal and adjustment of the design will be borne by the agency..Calgary-based Lead & Anchor was chosen from nine respondents to create the logo..By Thursday afternoon, they had shut down their website..Twitter sleuths also pointed out the CEC’s main Twitter photo was actually a stock picture of downtown Toronto, not exactly known for it’s energy production.. IMG_1971CEC’s main Twitter banner featuring downtown Toronto .“The Canadian Energy Centre’s mandate is to promote and defend Canada’s energy industry from coast to coast. We chose imagery for our social media channels to illustrate we are national in scope,” The CEC said in a statement later Thursday..“We will create a well-funded war room to respond in real time to all of the lies and myths told about our energy industry through paid, earned, and social media. It will establish a presence in key media markets around the world,” Premier Jason Kenney said in March..The $30 million-dollar annual funding for the newly christened “Canadian Energy Centre” will be one-third re-allocated government advertising funding and two-thirds from revenue earned by TIER, the government of Alberta’s carbon tax on large emitters..dnaylor@westernstandardonline.com.Twitter: Nobby7694
