Dove Canada encouraged people to go grey to honour former CTV News chief anchor and senior editor Lisa LaFlamme after she was fired from her position. .“Women with grey hair are being edged out of the workplace,” said Dove in the ad. .“So Dove is going grey.” .Dove said people can together support “women aging beautifully on their own terms.”.It asked people to turn their profile photos grey and tag #KeeptheGrey to support LaFlamme. .The beauty company said it would be donating $100,000 to Catalyst to help build inclusive workplaces for all women. .This campaign comes after it was revealed CTV News head Michael Melling raised questions about LaFlamme’s grey hair. .A senior CTV official said Melling asked who had approved the decision to “let Lisa’s hair go grey.” The issue of LaFlamme’s hair colour came up again on set one day, when he noted that it was taking on a purple hue in the studio lighting..She explained this decision in the network’s 2020 year end special, saying the COVID-19 pandemic made her unable to visit her hair colourist and was leading to her having to spray her roots every day before going on air..LaFlamme said she was leaving CTV on August 15. .READ MORE: Lisa LaFlamme 'blindsided' after firing from CTV News."While it is crushing to be leaving CTV National News in a manner that is not my choice, please know that reporting to you has truly been the greatest honour of my life and I thank you for always being there," she said. .She said she was informed on July 29 that Bell Media had made a "business decision" to end her contract, concluding her career with the network.
