Fresh off the oven rack, Canadian music sensation Justin Bieber announced his newest collaboration with Tim Hortons for menu innovations and co-branded merchandise.. Justin-BieberJustin Bieber photo courtesy Tim Hortons .Tim Hortons released a statement Wednesday that said they are launching a limited-edition selection of “Timbiebs Timbits” — Chocolate White Fudge, Sour Cream Chocolate Chip and Birthday Cake Waffle flavours..Bieber has had a long-standing love affair with Tims and shared that Timbits are his favourite item on the menu.. Nov05-TH-timbiebs-PR-3202-16×9Justin Bieber photo courtesy Tim Hortons .“Doing a Tim Hortons collab has always been a dream of mine,” said Bieber, adding, “I grew up on Tim Hortons and it’s always been something close to my heart.”.Bieber, in collaboration with Tim Hortons Director of Culinary Innovation, Chef Tallis Voakes, experimented with different flavour combinations and recipes..Canadians have embraced Tim Hortons for over 55 years since the opening of its first restaurant in Hamilton, Ontario in 1964. Tims has become iconic for Canadians’ fabourite cup-of-joe and has grown to more than 4,800 restaurants across Canada, the U.S. and around the world..“Tim Hortons is thrilled with how Justin has been all-in on this partnership,” said Hope Bagozzi, chief marketing officer for Tim Hortons, including filming a fun TV commercial for the Timbiebs launch..“What’s amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together.”.“He knows exactly what our guests already love about the Tim’s brand and he’s helping us deliver new menu innovations that we know they’re going to love. We’re really looking forward to what’s next.”.Along with the launch of the new “Timbiebs” flavours on November 29, Tim Hortons will also offer a selection of Timbiebs merchandise in participating restaurants in Canada and the U.S..Melanie Risdon is a reporter with the Western Standard.,.mrisdon@westernstandardonline.com
