The deal is done — Elon Musk is now the owner of Twitter, having closed his US$44 billion offer to buy the social media giant, one day before a court order deadline, reports the Daily Mail..It wasn’t without a little drama and Musk-style humour, as he walked into Twitter’s San Francisco offices with a kitchen sink, basically saying to his new staff: “I’m your new boss, let that sink in.”. Musk carries a sink into Twitter HQMusk carries a sink into Twitter HQ .Musk changed his Twitter profile to identify himself as the 'Chief Twit' and tweeted what motivated him to buy the company..“It is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence,” he tweeted..“Much of traditional media has fueled and catered to either the far right or the far left as they believe that is what brings in the money, but in doing so, the opportunity for dialogue is lost.”.“That is why I bought Twitter. I didn't do it because it would be easy. I didn't do it to make more money. I did it to try to help humanity, whom I love.”.“And I do so with humility, recognizing that failure in pursuing this goal, despite our best efforts, is a very real possibility.”.He plans to change the platform’s content and accountability..“Our platform must be warm and welcoming to all, where you can choose your desired experience according to your preferences, just as you can choose, for example, to see movies or play video games ranging from all ages to mature,” he tweeted, adding he wants the social media giant to become a “digital town square” however, it “obviously cannot become a free-for-all hellscape, where anything can be said with no consequences..He also addressed Twitter advertisers in a tweet on Thursday..“There has been much speculation about why I bought Twitter and what I think about advertising. Most of it is wrong,” he said. “When done properly, advertising can show you a service or product or medical treatment that you never knew existed, but is right for you.”.“For this to be true, it is essential to show Twitter users advertising that's as relevant as possible to their needs. “Low relevancy ads are spam, but highly relevant ads are actually content!”.“I very much believe that advertising ... can delight, entertain and inform you.”.Musk also hinted partnering and monetizing its top creators, based on a suggestion posted on the platform Zuby..The next chapter in the takeover is to develop a relationship with Twitter’s 7,500 staff members..While at Twitter headquarters, he was pictured speaking with some employees, reportedly denying rumors he will be firing 75% of the staff..Apparently, it did little to assuage all the staff, with one employee writing in an anonymous essay for Business Insider, those who remain at the company are worried about the Tesla CEO's volatility. .Shares of the company were trading at US$53.97 on Thursday, up more than 1% from the day before..Shares of Twitter Inc. are expected to be suspended on Friday as Musk's $44billion takeover is completed.
