American clothing company the North Face put out an ad featuring drag queen Pattie Gonia to celebrate Pride Month. .“We are here to invite you to come out,” said Gonia in a Wednesday video. .“In nature with us!” .The video moves to Gonia standing near some trees and shrubs, calling it “nice.” It goes to her walking leg over leg and throwing her arms up, inviting people to come on a tour called the Summer of Pride. .The video covers how the Summer of Pride has hiking, community, art, lesbians, and lesbians making art. She moves around a television as images of those topics flash on the device. .Last year, North Face went across the United States and celebrated Pride Month. This year, it's back with two new stops in Atlanta and Salt Lake City. .People in a television screen asked if they could come. She said they can. .Gonia concluded by saying the speakers “will be coming from inside this TV to a nature near you.” .“So come outside and celebrate the beautiful, LGHGTV community,” she said. .The ad comes after Bud Light's sales dropped 21% as of April 22 after a marketing collaboration with American transgender activist Dylan Mulvaney..READ MORE: Bud Light sales now down 21% after partnering with transgender activist Dylan Mulvaney.This decline accelerated since the previous week, which showed a 17% decrease..During the first week of April, sales dropped by 6% when the controversy began.
American clothing company the North Face put out an ad featuring drag queen Pattie Gonia to celebrate Pride Month. .“We are here to invite you to come out,” said Gonia in a Wednesday video. .“In nature with us!” .The video moves to Gonia standing near some trees and shrubs, calling it “nice.” It goes to her walking leg over leg and throwing her arms up, inviting people to come on a tour called the Summer of Pride. .The video covers how the Summer of Pride has hiking, community, art, lesbians, and lesbians making art. She moves around a television as images of those topics flash on the device. .Last year, North Face went across the United States and celebrated Pride Month. This year, it's back with two new stops in Atlanta and Salt Lake City. .People in a television screen asked if they could come. She said they can. .Gonia concluded by saying the speakers “will be coming from inside this TV to a nature near you.” .“So come outside and celebrate the beautiful, LGHGTV community,” she said. .The ad comes after Bud Light's sales dropped 21% as of April 22 after a marketing collaboration with American transgender activist Dylan Mulvaney..READ MORE: Bud Light sales now down 21% after partnering with transgender activist Dylan Mulvaney.This decline accelerated since the previous week, which showed a 17% decrease..During the first week of April, sales dropped by 6% when the controversy began.
