Sydney Sweeney’s “great jeans” are at the centre of the woke mob’s latest online outrage.The Hollywood starlet has made headlines recently for being the poster girl for American Eagle Outfitters’ latest denim-focused advertising campaign — one that has so far been a resounding success, which has seen the company’s shares skyrocket on Wall Street nearly 17% in the five days since its debut.The campaign’s slogan, “great jeans,” is a play on words for Sweeney’s “great genes,” with the 27-year-old actress saying in one of the ad spots, “genes are passed down from parents to offspring, often determining traits like hair colour, personality, and eye colour.”.“My eyes are blue,” she continued, as she seductively stared into the camera.The campaign has gone viral online, with another clip having over 1.1 million views on American Eagle’s official Instagram page, showing Sweeney replacing “genes” with the word “jeans” on a wall mural.However, it hasn’t all been smooth sailing for the American clothes maker and the Euphoria star.Some have called the campaign tone-deaf due to alleged racial undertones and for being outright “Nazi propaganda,” as one TikTok user said.The play on “genes’” and “jeans” has caused some to interpret it as a nod to eugenics, while Salon has said the term “great genes” was historically used to “celebrate whiteness, thinness, and attractiveness.”.The woke mob has also criticized the campaign for a lack of diversity.“Maybe I'm too f***ing woke. But getting a blue-eyed, blonde, white woman and focusing your campaign around her having perfect genetics feels weird,” one wrote on X.One TikToker made a video ripping into the advertisement, saying that, “a blonde-haired, blue-eyed girl has ‘good genes’ is Nazi s–t.”Another user commented on American Eagle’s official Instagram page, saying, “this is what happens when you have no people of colour in a room. Particularly in a time like this. This ad campaign got so caught up in this ‘clever’ play on words and this stunt, the people in the room missed what was so blatantly obvious to anyone not white.”.One key issue the leftists missed in their incessant screeching, however, is the “butterfly motif on the back pocket of the Sydney Jean that represents domestic violence awareness,” according to an official American Eagle statement.As part of the campaign with Sweeney, 100% of proceeds from the jeans are being donated to Crisis Text Line, a non-profit that offers confidential mental health support to anyone, and one that the actress is said to care deeply about.Still, though, some people have noticed that the message of domestic violence is nowhere in the campaign.“If you watched those Sydney Sweeney American Eagle ads, you’d never know they were fundraising for a domestic violence charity,” one person tweeted.Meanwhile, others have praised the actress, saying she has “killed” woke advertising..The Hill reporter Robby Soave said the manufactured outrage, “is quite possibly the stupidest, most-likely-to-backfire liberal overreach social media pile-on in the history of the internet.”Michelle Rempel Garner, MP for Calgary-Nose Hill, also chimed in, saying on X, that the left’s outrage and narrative over Sweeney is, “everything that’s wrong with the Western far-left and why it must be stopped.”.Neither Sweeney nor American Eagle has issued a statement yet in regards to the backlash.
