Days after vowing to take down even more high profile targets in his self-declared ‘war on woke’, social media crusader Robby Starbuck has taken down the world’s fifth-largest company by market capitalization.
Internet giant Amazon became the latest commercial enterprise to succumb to Starbuck’s populist campaign to rid corporate America of diversity, equity and inclusion (DEI) policies by announcing a halt to discriminatory hiring practices and removing language about “transgenderism” from its website.
It comes after Starbuck claimed he informed company brass on Dec. 4, 2024 that he would be outing it as part of his project to expose woke companies.
On his Twitter (“X”) feed, Starbuck on Friday posted only part of his correspondence with Amazon executive Brian Olsavsky to corroborate his story.
“Hi Brian,” it began.
“My investigative reporting team is working on a story about Amazon for the future but before we deeply build the story, we wanted to inquire if Amazon is ready to make changes to their woke policies or if they’re still committed to DEI, funding pride events that expose kids to sexual topics, marketing/selling sexually inappropriate merchandise to kids, separating employees into groups by race and sexual preference, using far left language with employees like Latinx (and) giving preferential treatment to “diverse” suppliers…”
However, he noted that Amazon has still not detailed what those changes will be.
“If they do not specifically state what these changes are, I’ll proceed with our report later this month exposing their woke policies, practices and failures because the public deserves to know if these policies still reflect Amazon’s views. If they don’t, then Amazon should say so.”
Assuming it follows through, Amazon would be by far the largest company to heel to Starbuck’s demands, with a market capitalization in excess of USD$2.3 trillion — more than all his other high-profile names combined.
By comparison, the entire Canadian economy was worth about USD$2.2 trillion last year.
It becomes the 16th company to buckle to public pressure since he launched his campaign in June and the second in less than a week after McDonald’s on Monday announced it was abandoning its DEI program.
Responding to The Western Standard on Wednesday, Starbuck said there would be plenty more to come in the weeks and months ahead.
“There will absolutely be big names crashing down in 2025, but I don’t give hints because it ruins the fun of each new story.”