First BudLight, now Mexican beer giant Corona outed for being woke

Beer and woke don’t mix.

Barely a year after the infamous Bud Light marketing fiasco with transgender influencer Dylan Mulvaney, US anti-woke crusader Robby Starbucks is taking aim at Mexico’s Constellation Brands — maker of Corona, Modelo, Pacifico, and other popular brew brands — for its corporate governance policies.

The irony is that Modelo briefly surpassed Bud Light as America’s best-selling beer label after a nationwide boycott cost Anheuser-Busch an estimated USD$4 billion in suds sales.

“We accidentally rewarded them after BudLight’s transgender marketing disaster, but now we can correct that mistake,” Starbucks wrote on Twitter (“X”). “They depend on Americans to buy their beers. It’s time to remind them who their customers are.”

Another irony is that Constellation represents some of Latin America’s biggest-selling beer brands, and Starbucks also happens to be of Cuban descent.

“To my fellow Latinos, are we going to give our money to a company that refers to us as Latinx and pushes a social agenda that opposes everything our families stand for? I’m certainly not going to,” he said.

“In my view, this is worse than BudLight.“

According to Starbucks:

 • The company funds ‘all ages’ Pride events.

• Worked with the far-left Human Rights Council (HRC) to support child sex changes.

• Uses a derogatory term ’Latinx’ to refer to Latinos and Hispanics.

• Donated $500,000 to illegal immigration group UnidosUS that says US president Donald Trump is ‘fuelling’ racism.

• Signed onto an HRC initiative to support the so-called ‘equality act’ which would legalize biological men in girls’ sports, locker rooms, and bathrooms.

• Gives preferential treatment to "diverse" suppliers by giving them their own program.

• Has an official DEI department.

• Flew the transgender flag at corporate offices.

• Hosted sexual minority events at its corporate office.

• Allows BRG groups divided by race and sexual preferences.

On the Trump tariff front, Starbucks insisted Constellation invests far more in Mexico than the US despite dependence on US consumers “to survive as a company.”

It’s just the latest in a long list of corporate targets that includes Tractor Supply, John Deere, Harley Davidson, Polaris, Indian Motorcycle, Lowe’s, Ford, Coors, Stanley Black & Decker, Jack Daniels, DeWalt tools, Craftsman, Caterpillar, Boeing, Toyota, Walmart, McDonald’s, META, Target, Accenture, Pepsi, Gatorade, Rockstar Energy and AT&T — to name a few.

Starbucks urged his followers to contact company officials and air their concerns, but also urged them to be firm but polite.

“Our goal with reporting is never destruction, it’s restoration of sanity. It’s not cancel culture, it’s capitalism,” he wrote.

“When we use our voices and wallets to vote our values, we can change the world and we can restore great companies to a culture of sanity, meritocracy, and political neutrality OR we can inspire competitors to step up to fight for our business.”